Grab your suit: Winner of Rafi look-alike contest in Phoenix will win $2,500

Rafi Law Group is known for its prolific billboard advertising in the Phoenix area. (Facebook Photo/Rafi Law Group)

By Jessica Swarner

June 23, 2025

Last month, I covered a hot-dog eating contest at Sidewinder in my newsletter. I have possibly an even weirder event to share with you today.

On June 25, you may see lots of people in suits and neatly trimmed (or drawn-on) facial hair in downtown Phoenix.

That’s because Welcome to Arizona and Rafi Law Group are holding a Rafi look-alike contest.

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Who is Rafi, you may ask? Look up while you’re driving on a Valley freeway and you’re likely to see his face. The accident attorney is known for his prolific billboard advertising, to the point that he has become a local meme.

The contest will be held from 6 to 8 p.m. on the ninth floor of X Phoenix. The prizes are $2,500 for first place, $1,500 for second, and $1,000 for third.

I saw someone cosplaying as Rafi at Phoenix Fan Fusion and it brought me great joy. I hope they turn out to the contest and make some money!

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Author

Jessica Swarner

Jessica Swarner is The Copper Courier’s newsletter editor. She is an Arizona State University alumna and previously worked at KTAR News 92.3 FM in Phoenix.

Have a story tip? Reach Jessica at [email protected]. For local reporting in Arizona that connects the dots, from policy to people, sign up for The Copper Courier's daily newsletter. For Phoenix housing news, renter-friendly design inspo, and real talk about renting, sign up for Rent Check PHX.

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CATEGORIES: LOCAL NEWS

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